Being, by profession, mostly technical, the ’softer’ aspects of starting and running a new business present the more .. novel challenges to us.

As such, a relative of mine generously lent me her copy of Marketing: An Introductory Text (ISBN:0333625870).

Since it is, thus far, the only book on marketing I’ve read, it’d be meaningless for me to proclaim it the best. But it is easy enough to read, and has prompted me to think about the work we’re doing in new ways, so it’s not hard to recommend it to others.